Make it infeasible to run Windows on your personal machines by limiting how long you can use the hardware, but conveniently support it as a cloud vm service that is always guaranteed to work with a monthly subscription.

I’m beginning to think this is all a conspiracy to try to kill Windows because Microsoft doesn’t want to support a desktop OS anymore.

“But shareholders expect a new phone every year…”

I agree, the changes year after year are so minor at this point that a 2 year cycle is enough. Just look at the S26 that Samsung just announced, they are rightly getting criticised for how little they changed. Heck, they have been using the same image sensors for like 4 years now.