I’ve heard that too; I’m not a WF shopper myself but a lot of other parents at my kids’ school are and that’s what they’ve told me. Bonkers.

That explains a lot. Private equity kills everything it touches.

The chain grocery store near us (Safeway) has had stupidly high prices since the pandemic. I decided I’m not going to shop there anymore unless I really have to. We are lucky to have a locally-owned, small chain grocery store very close to us. Prices are high but honestly not much if at all higher than Safeway and I’d rather pay a small premium to help them stay in business. Also I doubt they would ever opt into something like this stupid price scheme, but Safeway absolutely would and will.