YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

  • SkunkWorkz@lemmy.world
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    1 day ago

    I buckled and just got YouTube Premium Family. Via India. For 4 bucks a month. For 6 people.

    I needed a cheap music streaming service anyway.

      • SkunkWorkz@lemmy.world
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        14 hours ago

        Only via an iPhone or iPad with an Indian Apple Account and an Apple Card with Rupees from Amazon.in

        Don’t even need to log out of your original account on your device. Just need to login in with your India account in “Media & Purchases” and the YouTube app will show the Indian prices.

    • Renat@szmer.info
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      Me on (android) TV. On PC I have ad blocker. On TV ads time is between 6 seconds and 1 minute. Sometimes ads contain AI slop. 💀

          • n1ckn4m3@lemmy.world
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            17 hours ago

            Use Downloader by AFTVNews to download and install it, I guarantee it’s worth the ~5 minutes of effort it takes to do and AFTVNews Downloader is safe. I don’t know how anyone watches Youtube without ad block and sponsorblock these days, haha.

          • polle@feddit.org
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            23 hours ago

            Its not an app you can install via appstore. You need to download the apk and install it.

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        2 days ago

        Theres also the possibility to use a VPN and log in from Albania (I think) to avoid ads altogether because they’re not legal there.

        • 42Firehawk@lemmy.zip
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          It is Albania. I will say that it’s more correct to say that YouTube chooses not to send ads to Albania, rather than Albania banning it.

          Albanians anti ad laws state that ads are required to be safe for children, with the platform being responsible for failure… So Google is not spending the effort to make the ads safe.

          • awake@lemmy.wtf
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            2 days ago

            I didn’t know it is the other way around (Albania ban vs. YouTube not playing ads)! Thanks for elaborating.

      • sircac@lemmy.world
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        2 days ago

        On TV I silenced them as they start and look elsewhere meanwhile… I find joy in training myself to be unable to consciously recognise at all what is ongoing till the video start

    • BigDanishGuy@sh.itjust.works
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      Someone who don’t want to lose their emails… In https://lemmy.cafe/comment/15974964 it was mentioned that their entire google account got banned for 10 years over adblocking youtube. I stopped watching youtube immediately… I’m not about to watch ads, but I don’t want to lose access to my 22 year old personal account… So many accounts are tied to that address, that I can’t manage to move to a different service.

      FML what happened to “do no evil”? Now it’s “make money with the baby grinding machine for all costs”

      • zerofk@lemmy.zip
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        1 day ago

        Don’t log in on YouTube. Unless you’re uploading, there’s no point.

      • 1984@lemmy.today
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        I would be scared as hell to rely on Google like that. You are one automated Ai decision away from losing access.

        At least move your mail to a proper company. Jesus.

    • Soup@lemmy.world
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      13 hours ago

      I had been paying for it a while ago since, to be fair, the service is free otherwise and often times it pays the creator more. Then Youtube decided to give about $45mil or so worth of energy toward making pro-Israel content and suddenly I didn’t mind the ads so much anymore. Now they’re making it a lot worse and my solution is going to need to be an adblocker.

      • Bazell@lemmy.zip
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        2 days ago

        Yeah, funny people. I personally prefer my ads to be free on free streaming services. Even if it means to wait a few weeks or so before desired content will be available on these services.

  • A_Random_Idiot@lemmy.world
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    Youtube: “People are blocking are ads and costing us money, what should we do?!”

    The People: “Police your platform and stop advertising scams, hate speech, pornography, and all the other shit.”

    Youtube: “I just have no idea what to do, so I guess I’ll just invest millions/billions into making ads harder to block, and make the ads longer and unskippable. You know, Just make the platform almost completely unusable without adblocking”

    The People: “YOU KNOW WHAT TO DO, JUST POLICE YOUR FUCKING PLATFORM ALREADY. IF YOU DID YOU WOULDNT NEED TO DO ALL THIS SHIT”

    Youtube: “Oh, btw, heres another PragerU video thats 3 hours long and talks about how the black man should be grateful for the white man uplifting them via slavery, followed by a ad thats basically a woman fingering herself to advertise chinese AI girlfriends”

    The People: adblocking intensifies

    • rumba@lemmy.zip
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      14 hours ago

      Fuck, I was with them when it was 1x60s ad or 2x30s ads only in the middle of the video. I would grumble at 30s/15m.

      I turned off the adblock the other day to pay physics girl some ad-rev, it was fucking unreal. I was trying not to skip, her 8m video tried to give me a 30 second ad, a 5 minute ad, and a mutli-hour ad. Who the fuck would watch that, who the fuck would pay to put a multi-hour ad on an 8m video that nobody is going to watch?

      One day the ads will catch up to us, they’ll just embed them in stream and refuse to let you ff/rewind. and at that point, i’ll just go back to record->comskip and store what I want to see on my nas.

      • A_Random_Idiot@lemmy.world
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        13 hours ago

        and a mutli-hour ad. Who the fuck would watch that, who the fuck would pay to put a multi-hour ad on an 8m video that nobody is going to watch?

        People who are hoping to get a captured audience that cant get up and click the skip button for whatever reason.

        • rumba@lemmy.zip
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          13 hours ago

          They least they could do is target it a little. It’s always about some shit that YT already knows i DGAF about

          • A_Random_Idiot@lemmy.world
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            never know, you’d be surprised the assumptions youtube makes about you based on what you watch.

            I watch a couple fishing channels, and it seems that anything outdoorsy youtube automatically registers as conservative republican, and increases the right wing/prageru propaganda significantly during the times I dont have adblock (When I used to use xbox to watch youtube on the big TV, I replaced it with an old laptop entirely to get adblocking running)

    • LettyWhiterock@lemmy.world
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      Nah it doesn’t matter what ads they’d have or how well they police their site. I’d block them regardless.

    • SSTF@lemmy.world
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      That’s the craziest part isn’t it? All of this data collection so they can build profiles of us, and then they just don’t apply any of it to ads.

      I don’t like watching ads, but it would at least be slightly more tolerable if I got ads for things I actually wanted. On my TV I watch YT unfortunately not adblocked, and never once have I seen an ad for anything that appeal to me.

      • pleaseletmein@lemmy.zip
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        This is tinfoil hat stuff, but based on the ads I’m shown, it’s almost like they pick ones they know won’t appeal to you since they know anger drives up engagement. Google can probably guess from my search history that I’m trans and asexual, since I’ve asked questions online relating to that. And then the majority of the ads I get on YouTube are porn and anti trans things.

        • SSTF@lemmy.world
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          Anger does drive up engagement, but the point of engagement farming is supposed to be so that you keep coming back to the content (YT videos, articles, whatever) and therefore it gets more exposure so that the attached ads get more exposure.

          The ads themselves designed to make you angry at them doesn’t seem to make sense, at least as a default practice. There’s really only hyperspecific niche scenarios where the ad itself making you angry at the ad is beneficial to the people paying for it.

        • VoiHyvaLuojaMitaNyt@lemmy.world
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          2 days ago

          If they actually wanted to show ads targeted to me, first thing they would figure out is if I’m capable of buying their stupid bullshit product. I’m poor as the rat in the church, my monthly budget is literally -50€. I can’t afford to buy anything, what good does it do for advertisers to let me know that they have a new phone that costs 1500€ and is 0,05mm thinner than the previous one?

          • Bazell@lemmy.zip
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            2 days ago

            No matter how rich you are, if you have seen the ad, then their job is done. They pay YouTube to show ads to as much people as possible, not to just ones who can afford buying their products.

            • VoiHyvaLuojaMitaNyt@lemmy.world
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              Yeah I was specifically talking about how google etc tell me that they are offering me “targeted” ads. Point was, if they knew anything about me, they’d know I’ve been poor as fuck for the last 20 years and should advertise food banks etc to me, instead of the latest Macbook Pro AI Super 2000.

    • sudoer777@lemmy.ml
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      YouTube does police their platform, they curate it for babies and remove anything critical of the government

  • pleaseletmein@lemmy.zip
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    Pretty much stopped using it once they decided my 20 year old account must belong to a child and demanded my ID. (Still don’t know why that happened. The account itself is over eighteen and I don’t live in the US where that policy was supposed to take effect.) This doesn’t make it any more appealing.

    I remember when you just had, like, banner ads and an ad next to the video. And now you get those gross ads for AI sexbots and stuff.

    And I really don’t think the latter is just because of my own search history. I’m asexual and don’t look at porn sites. I also noticed an uptick in the sex ads after YouTube decided I was a minor, so that’s pretty freaking weird.

    Then I also get far right ads about how trans people are terrible, that are basically hate speech and propaganda.

    I wish other platforms for long form video content existed.

    • jdr@lemmy.ml
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      For your own health I recommend an ad blocker. uBlock Origin works on the YouTube website and dodgy apps like NewPipe don’t show ads.

    • BigBrainBrett2517@lemmy.world
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      2 days ago

      Right? Holy weird and gross, Batman. “Do you want a cream pie? D/L this app and have the dirtiest night off your life.” Literally an ad for an AI app on YouTube. What the fuck?

    • dindonmasker@sh.itjust.works
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      I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,…?

      • circuscritic@lemmy.ca
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        Those will not block YT ads.

        They’ll block ads at a DNS level, but YouTube ads are delivered in video stream.

        • VibeSurgeon@piefed.social
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          Those will not block YT ads.

          This is correct

          but YouTube ads are delivered directly into the video stream.

          This is false

          • Scrollone@feddit.it
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            2 days ago

            And the reason is that those ad-blockers are based on DNS block lists, and YouTube ads are served by the same servers that also serve videos.

        • ragas@lemmy.ml
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          2 days ago

          Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

          • diabetic_porcupine@lemmy.world
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            Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

            • ragas@lemmy.ml
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              Exactly. Instead of editing within the video stream you just switch to a second stream.

              However from youtubes perspective that has the downside that the switching logic is where adblockers can hook in to block the ads.

          • VibeSurgeon@piefed.social
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            That would mean reencodingevery video for every user and would need an insane amount of computing power.

            You actually don’t have to, on account of how adaptive video streaming works. It’s fully possible to serve a few segments of ad content mid-stream.

      • Ludicrous0251@piefed.zip
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        Honestly, it varies. Businesses are starting to get wise to DNS adblockers, and are serving more ads from their primary domain (this is part of why you can’t block YouTube ads with a DNS blocker anymore - you can’t block them at the DNS level without blocking all of YouTube).

        You’ll see a noticeable downtick in phone ads from web browsing and ad-sponsored games, but something like a TV or fridge will probably be unaffected because the ads will be served directly from the same host as the content. You’ll see fewer ads but far from zero.

        Also why are you connecting your smart fridge to a travel router? Do you travel with a smart fridge?

        • dindonmasker@sh.itjust.works
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          No XD i was just wondering what kind of ads it could block. It will be my dedicated VR router when not in my main setup and i’m wonder what else i could do with it.

          • Ludicrous0251@piefed.zip
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            Just FYI you don’t need a special router to block ads on the DNS level, you just need to point the DNS settings in your current router to a server that does filtering. Theres a couple of public ones set up to do that for you but you can also point them to a LAN IP and roll your own DNS server (like Pi-Hole or AdGuard Home)

      • Tangent5280@lemmy.world
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        2 days ago

        Not youtube ads, sadly, if they are blocking based on domain names. For YouTube, you can use pipepipe, which do block ads as far as I have seen.

    • Tollana1234567@lemmy.today
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      and only a minor inconvience as youtube delays the video for adblockers, of course they will try to make that permanent somehow.

      • CileTheSane@lemmy.ca
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        2 days ago

        I’m just imagining how spammy it would be to see this reply on every comment that has more than 69 upvotes.

        Yup. At one point that number was 69 in order to get to where it is now. Good job.

  • MonkderVierte@lemmy.zip
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    and they’ll be unskippable

    I’m sure i’ve heard this before, but yt-dlp still skips them fine.

    • Naz@sh.itjust.works
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      Yt-Dlp has been breaking recently and requiring cookies to be entered in order to work at all.

      I’ve never seen a company quadruple dip on something before. It’s like surviving enshittification and then still continuing to push for further revenues.

      Error retrying …

      Rate limited, waiting 60 seconds …

      Video not found

      • traxex@lemmy.dbzer0.com
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        It has been breaking a lot lately and it’s really sad. I pretty much pull all of my content off of YouTube now through yt-dlp so once that goes, im pretty much entirely YouTube free. I absolutely refuse to use it in the state it’s in now and really wish more creators would offer content on other platforms. Yt-dip is amazing and great but shouldn’t be the permanent solution.

        • knexcar@lemmy.world
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          Isn’t that what Nebula/CuriosityStream is? All my favorite YouTubers promote it, though the caveat is you have to pay but I think the money actually goes to the creators (and they put bonus content on it like a patreon).

          • Tja@programming.dev
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            With YouTube 55% of the money goes to the creators (and they don’t need to pay hosting costs).

  • Professorozone@lemmy.world
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    2 days ago

    I was using uBlock but I kept getting messages that said blockers were not allowed. Then they started requiring me to wait to get rid of the warning. Is anyone else having this problem? Is there another add-on I can install to defeat this?

    • Ashen44@lemmy.ca
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      When I had this problem in the past it was actually other addons causing the problem. Do you have any other addons? If so, try disabling all your addons (except ublock) and checking if the problem is gone. If so then you can re-enable them one by one until you find the offender. For me it was actually an addon which shouldn’t have affected YouTube or ads at all which was causing the problem.

      If that doesn’t work or you don’t have any other addons, try going into the ublock settings (click the icon in your taskbar and then click the gears) and click restore to default settings at the bottom. If that still doesn’t work then you might have to seek help elsewhere (the official support page is r/ublockorigin if you’re okay with using reddit)

    • LiveLM@lemmy.zip
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      Every time I hit this, going into uBlock and refreshing the filterlists works

  • Voroxpete@sh.itjust.works
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    3 days ago

    Firefox with ublock origin for desktop and mobile. Grayjay for mobile (integrates Nebula too so you can get both your feeds at once). Android TV with FCast and Smart Tube Next for your TV. Never see ads again.

      • Voroxpete@sh.itjust.works
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        They keep trying. The adblockers keep winning. I’ve had my fair share of videos sometimes not loading, or regularly needing to update apps to keep up with Google’s latest bullshit, but the minor glitches and headaches are worth it for all the time I don’t spend staring at a greyed out skip button.

        • Tangent5280@lemmy.world
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          2 days ago

          Pretty sure several engineers from google itself might be contributors to some of them, fortunately.

        • Archer@lemmy.world
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          All you have to do is close the window every time they try that bullshit and that shows up in stats. Get enough people doing it and they’ll back off

      • archonet@lemy.lol
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        3 days ago

        Wait, YouTube’s idea of punishing ad-block is removing the most toxic, worthless part of the site?

        Nobody tell them. Not one fucking word. We might even get them to remove Shorts, too, if we pretend this is a bad thing.

        • Soulphite@reddthat.com
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          3 days ago

          Please Google don’t get rid of shorts! Especially the ones with the wonderful AI voice over and karaoke style closed captioning! Please don’t do that! Or else I’ll keep using adblockers.

        • criss_cross@lemmy.world
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          I’m so happy they got rid of dismissing shorts and throw them in a feed more! Please don’t get rid of them!

        • chunes@lemmy.world
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          The one thing I like them for is nostalgic songs. Almost always a great vibe in the comments

        • leoj@piefed.zip
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          was going to say, shoot I’m gonna install an adblocker just for that feature!

      • lorty@lemmy.ml
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        I know they are trying but so far it seems the ad-blockers are winning because I’ve not noticed any interruptions or problems with comments so far.

      • Venator@lemmy.nz
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        3 days ago

        If I want to see the comment section I use official app, and just pause the ad.

      • EndlessNightmare@reddthat.com
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        Hiding comment section? Oh no! What will I do?

        Unless I’m missing a “freeze pane” option somewhere, scrolling down to read comments prevents me from actually watching the video.

      • Voroxpete@sh.itjust.works
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        Oh, excellent, I’ll be checking that out right away. I have an iPad that I’m stuck with from work and it’d be great to get ad free YouTube there.

    • Auth@lemmy.world
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      I run both those and I see ads every time google breaks ublock which is monthly now. Grayjay is broken more than its not at this point and requires like 10+ tries with various ciphers.

      I think the day of these ads becoming unblockable is coming soon.

      • Voroxpete@sh.itjust.works
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        Are you running Ublock on Chrome or Firefox? It works significantly better on Firefox. I’ve never seen an ad get through it.

        • Auth@lemmy.world
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          Firefox. Google does AB testing so they roll out the anti adblocking changes ot some users. Its usually effective at blocking adblocker for a day or two. Sometimes i have to watch the Ad sometimes i have to sit and stare at a black screen for 15seconds.

        • nforminvasion@lemmy.world
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          Also Brave just straight up blocks ads by default across the browser. And it’s a damn good one too

    • hogmomma@lemmy.world
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      Smart Tube is useless for me. Takes forever to load the video and usually craps in the process. Pass.

      • YellaLeber@sh.itjust.works
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        Do you have a weird network/Google TV setup? I run it on a stock nvidia shield with no pihole or anything and I’ve never had any issues with smart tube, it’s great.

        • ☂️-@lemmy.ml
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          ideally something that could be used with a remote control or easily through the phone instead of plain firefox.

      • Voroxpete@sh.itjust.works
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        2 days ago

        Someone else in this thread mentioned TizenTube, that sounds like what you’re looking for.

        But personally I just grabbed an Nvidia Shield. It works great and if you swap out the default launcher you’ll never see a single ad on it (with the right apps). Plus the pro is beefy enough to run some decent emulators too.

        • ☂️-@lemmy.ml
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          i have a couple of options i want to experiment with, but this tizentube thing sounds like a nice to have.

  • parzival@lemmy.org
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    1 day ago

    I already stopped using YouTube on my tvs native interface without adblock after I saw several 1.5m ads