Users of social media - where the marketing campaign has been launched - say it is out of keeping with Gucci’s reputation for luxury.
Users of social media - where the marketing campaign has been launched - say it is out of keeping with Gucci’s reputation for luxury.
No, that’s only the particular type of “luxury” slop that multinationals sell. There are lots of “luxury” items that don’t fit that definition: traditionally-made bespoke suits and shoes, for example. There’s a guy in the town next to mine who handmakes leather boots. They cost about $500 and he sells only double digits per year. Luxury? Yes. Made as cheaply as possible and sold through brute-force marketing? No. The Gucci crowd will never notice what you’re wearing, but it’s luxury nonetheless.
I guess a better term would be 'pop luxury ’